May 10, 2021

Age-related variation in non-breeding foraging behaviour and carry-over effects on fitness in an extremely long-lived bird

first_img1.Senescence has been widely documented in wild vertebrate populations, yet the proximate drivers of age‐related declines in breeding success, including allocation trade‐offs and links with foraging performance, are poorly understood. For long‐lived, migratory species, the non‐breeding period represents a critical time for investment in self‐maintenance and restoration of body condition, which in many species is linked to fitness. However, the relationships between age, non‐breeding foraging behaviour and fitness remain largely unexplored. 2.We performed a cross‐sectional study, investigating age‐related variation in the foraging activity, distribution and diet of an extremely long‐lived seabird, the wandering albatross Diomedea exulans, during the non‐breeding period. Eighty‐two adults aged 8 – 33 years were tracked with geolocator‐immersion loggers, and body feathers were sampled for stable isotope analysis. We tested for variation in metrics of foraging behaviour, and linked age‐related trends to subsequent reproductive performance. 3.There was an age‐related decline in the number of landings (a proxy of foraging effort) during daylight hours, and a decrease in body feather δ13C values in older males but not females, yet this did not accompany an age‐related shift in distributions. Males conducted fewer landings than females, and the sexes showed some spatial segregation, with males foraging further south, likely due to their differential utilization of winds. 4.Although younger (< 20 years) birds had higher foraging effort, they all went on to breed successfully the following season. In contrast, among older (20+ years) birds, individuals that landed more often were more likely to defer breeding or fail during incubation, suggesting they have lower foraging success. 5.As far as we are aware, this is the first demonstration of an age‐specific carry‐over effect of foraging behaviour in the non‐breeding period on subsequent reproductive performance. This link between foraging behaviour and fitness in late but not early adulthood indicates that the ability of individuals to forage efficiently outside the breeding period may be an important driver of fitness differences in old age.last_img read more

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LMH ponders Meat Free Mondays

first_imgA motion has been proposed to LMH JCR to support one day of meat-free meals each week in the canteen.The JCR noted that meat production has had a considerably negative impact on the environment and that canteen menus revolve around meat dishes. Members of the JCR who were in opposition to the motion cited that it could potentially force college staff to also forego a meat option. It was also proposed and discussed that it could be more productive to reduce meat over several days rather than banning meat entirely, which would reduce the overall impact while still maximising choice. Leo McGrath, a member of the LMH JCR, wanted to introduce this modified option as an amendment. The original proposal is set to go to a college-wide referendum.McGrath told Cherwell, “Personally I was pleased with this outcome, at least more so than a JCR vote, as it seems fairer and more democratic. I do however think that it would have been better to make the amendment I wanted, and reduce our environmental impact just as much while maintaining some semblance of choice. I don’t think it should be the place of the JCR to make political ‘statements’ unless the consensus is near unanimous, especially where there is a com-promise available which has less of a negative impact while retaining the environmental aims of the motion. That said, the referendum will be a decent solution.”If the JCR opts to introduce Meat Free Mondays, it will join a number of other Common Rooms, including Wadham SU and Lincoln JCR.last_img read more

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An Inside Look At Dead & Company’s Smokin’ Performance At The Fillmore [Gallery]

first_imgLoad remaining images Check out the setlist and a full gallery from Dave Vann below.Setlist: Dead & Company at The Fillmore, San Francisco, CA – 5/24/16Set One: St. Stephen, Hell In A Bucket, Cold Rain and Snow, Loose Lucy*, Queen Jane Approximately, Brown Eyed WomenSet Two: Big Railroad Blues, Sugaree, Estimated Prophet > Dark Star > The Other One, Days Between > China Cat Sunflower > I Know You RiderEncore: Brokedown Palace* = w/ Sammy Hagar Just last week, the Grateful ensemble known as Dead & Company announced plans for a totally free performance at The Fillmore. One of San Francisco’s most historic venues played host to the Grateful Dead on numerous occasions during their formative years, and the intimate 1,150-person venue was packed with Deadheads eager to catch a glimpse of the newest group to hit the Dead scene.Dead & Company features three of the Dead’s original members, Bob Weir, Mickey Hart, and Bill Kreutzmann, alongside keyboardist Jeff Chimenti, bassist Oteil Burbridge and guitarist John Mayer. After performing regularly for the latter half of 2015, the band was bursting at the seams and spitting fire all night. The show featured a sit in from Sammy Hagar on “Loose Lucy” and three Dead & Co debut songs, “Big Railroad Blues,” “Days Between,” and Bob Dylan’s “Queen Jane Approximately.”Full Video/Review: Dead & Company Heat Up The Historic Fillmore In San FranciscoThanks to photographer Dave Vann, we have an exclusive look inside this glorious performance. Check out some of his images below.last_img read more

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Blackberry Smoke, The Marcus King Band, The Trongone Band To Play Summer Jam

first_imgOn Saturday, June 23, the Allman Brothers Band Museum at the Big House will host their annual Summer Jam at the Kingsland Farms in Hawkinsville, GA. The one-day event will see performances by Atlanta rockers Blackberry Smoke, blues-soul singer/songwriter/guitarist The Marcus King Band, and Richmond, VA’s jammers The Trongone Band. All three acts have a musical connection to the music originated by the Allman Brothers Band, so Summer Jam serves as somewhat of a continuation of their legacy.The event will provide food and beverages, as well as free and ample parking. For more information and to buy tickets, head to The Big House website.If you haven’t yet visited the Big House, make sure that you do at some point. You’ll see instruments, sheet music, personal photographs, clothes and other belongings once held by members of the originators of the 1970’s new sound dubbed “Southern Rock.” A walk through the house includes the instrument room where the band practiced, Duane Allman’s bedroom, Berry & Candace Oakley’s “casbah” and the kitchen where “Ramblin Man” was written. When the band sang “Please Call Home,” they were talking about The Big House. Come see it for yourself and relive the music, the vibe and the love shared by Allman Brothers Band fans worldwide. More information on the Big House website.last_img read more

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Lessons of the Week! Ramin Karimloo, Kara Lindsay & More

first_imgStop staring at that stupid gold and white blue and black dress—it’s Friday and you have better things to do! Kick off your snowboots and grab a martini, because it’s time for the Lessons of the Week. As always, a bunch of really weird stuff happened on Broadway over the last seven days. Ready to find out what we learned? Let’s do this!SpongeBob Can Do Jazz HandsOur favorite absorbent, yellow and porous pal could be trading his pineapple under the sea for the Great White Way. At first, we were confused, but after hearing SpongeBob’s audition for Rock of Ages, we’re intrigued. Plus, with those square pants, we bet his box step is awesome.Ramin Karimloo & Will Swenson Are TwinsWe never pegged Les Miz stars Ramin Karimloo and Will Swenson as the type of guys to plan their outfits, but they showed up to their fight call this week dressed in identical maroon shirts. Guys, we know you’re trying to tell us something, and the answer is yes, we’ll happily produce your gender-reversed revival of Side Show. As long as you both do this at least once during the show.Lauren Molina Doesn’t Go to the GymIn this week’s news that makes us want to bang our heads against a toaster, Lauren Molina of The Skivvies (who spends the majority of her life singing songs in her undies) doesn’t go to the gym. Nope. She gets that amazing bod by, oh, just walking a lot. BRB. Oh, just gonna go sob on the treadmill for a couple of hours.Christian Borle’s Not Getting Married TodaySomething Rotten star Christian Borle is so embarrassed about one show he did while wearing a wedding dress that he’s leaving it off of his resume completely. We’ve scoured the web for blackmail photos but have no idea what this show could be. Do you know? Please phone in anonymous tips to 1-800-BROADWAY.Don’t Try to Buy Kelli Barrett LunchWe know Doctor Zhivago star Kelli Barrett is a gorgeous gal, but please resist the temptation to buy her a burger from Shake Shack. Even her co-star Tam Mutu has tried to treat her to lunch with no avail. She’s an independent woman, damnit! (Please reroute all Shake Shack orders to 729 Broadway, New York, NY, 10019.)Wanna Be On Broadway? Take NotesBefore Kyle Taylor Parker was kicking butt as Lola in Broadway’s Kinky Boots, he was selling merch at In the Heights. But while hawking T-shirts, he also spied on the cast’s note sessions and wrote everything down in his notepad. That sounds great, Kyle, but there’s something we’re confused about. What’s a notepad? Is that like an iPad or something?Adele Dazeem Was All Goldie Hawn’s FaultJohn Travolta is off the hook. The whole “Adele Dazeem” incident had nothing to do with him—Goldie Hawn distracted him backstage, and a PA got stuck in an elevator! Now to solve the mystery of who touched Idina’s chin for an uncomfortably long period of time. To the Travolta-mobile!Miss Trunchbull Hearts Bradley CooperNo one knows more about the Trunch than Matilda star Christopher Sieber, so we believe him when he says the Crunchem Hall headmistress is crushing hard on Bradley Cooper. She even tries to lure the stud with pie. Trunchie, if you want to win over Bradley, we have a few tips for you.Kate Baldwin Is Super SluttyWhat’s the first word that pops into your head when you think of John & Jen’s Kate Baldwin? Talented? Gorgeous? Sweet? Well, these things are all true, but we also found out she loves playing slutty roles—and she’s never done a show for longer than five months, so you could say she’s had a slutty career, too. Kate, we’ve got a role with your name all over it.Yes, You Can Say ‘Balls’ on Broadway.comA public service announcement for Wicked star Kara Lindsay and all other Broadway.com video bloggers, Ask a Star visitors, Show People guests and Side by Side by Susan Blackwell victims: Yes, you can say “balls” (and pretty much whatever else you want) on Broadway.com. In fact, we encourage it. You’re f*cking welcome. View Commentslast_img read more

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4-H Food Product Contest

first_imgFrom crackers, to cheese snacks, to nutritionally enhanced juices, each new food that debuts on grocery store shelves starts with an idea and entrepreneurial passion. This year more than 20 Georgia 4-H’ers showcased that same innovation and passion when they entered the nation’s only 4-H Food Product Development Contest. “These youth are well on their way to careers in food development,” said University of Georgia Cooperative Extension 4-H Youth Specialist Cheryl Varnadoe, who has organized the contest for more than a decade. “We hope that many of them will choose to attend UGA and study food science.” The contest requires teams of Senior Georgia 4-H’ers to not only develop a novel food product, but to develop a full marketing plan for that product. In May, three final teams – from Spalding, Chatham and Walker counties – traveled to Athens, Georgia, to present their ideas to food industry experts at the UGA Department of Food Science and Technology. This year’s winners, from Spalding County 4-H, are the creators of Ice Cream Dippers, Fritos corn chip-sized, sugar-cone wafers that consumers can use as an edible spoon. Team Ice Cream Dippers envisioned that the dippers would be sold in french fry-style cartons alongside ice cream at sporting events or other places where a traditional ice cream cone might be too messy. Members of the team include Hannah Rutledge, Isabel Rutledge, Carrianna Simmons, Nathaniel Haulk, Jordan Turner, Francisco Javier Zepeda and theircoach, 4-H Program Assistant Lisa Kelley. Members of the second-place Chatham County 4-H team who represented their GAP2 line of Georgia-focused muffin cakes include Sonté Davis, Ashley Johnson, Amari McDonald, Anna Morris, Faythe Robinson and their coach, Chatham County 4-H volunteer Martha Morris. Members of the third-place Walker County 4-H team who represented their dairy-free cheese cracker, CheezBeez, included Ella Carter, Rylie Chamlee, Jeanna Sweatmon and their coach, Walker County Extension agent Casey Hobbs. This is the second year that Spalding County 4-H’ers have submitted Ice Cream Dippers to the contest. In 2015, they came in second place. They spent the last year polishing their pitch, and this year they came in first. The devotion that these teams have to their products is not rare, Varnadoe said. The winners of the 2015 Georgia 4-H Food Product Development Contest, Coffee County 4-H’s Ninja Chips, submitted their fruit-studded snack crackers three years in a row. Each year they would take the judge’s feedback, work on their chips and revise their presentation until their work paid off. The Ninja Chips team was the first to showcase their product at UGA’s Flavor of Georgia Food Product Contest in Atlanta, an annual event that draws hundreds to the Georgia Freight Depot to sample the state’s best, new food products. This year’s winners may be able to display their products on a much larger stage, said Varnadoe. Georgia 4-H has been asked to develop and host a national 4-H Food Product Development Contest in the future. For more information about Georgia 4-H and how get involved, visit georgia4h.org.last_img read more

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The United States Delivers Additional Humanitarian Assistance in Cucuta, Colombia for the People of Venezuela

first_imgBy Robert Palladino, Deputy Spokesperson, U.S. Department of State February 19, 2019 The United States is responding to Interim President Juan Guaido’s request to help meet the urgent needs of the people of Venezuela. On February 16, the U.S. Department of State, USAID, and the U.S. Department of Defense, in a cooperative effort, delivered aid ready for distribution within Venezuela to Cucuta, Colombia. This whole-of-government response is a demonstration of the U.S. commitment to the Venezuelan people. U.S. Department of State and USAID officials joined the flight of humanitarian assistance that departed Miami on February 16. In Cúcuta, USAID, U.S. Department of State, Colombian officials, and representatives of Venezuelan Interim President Guaido welcomed the supplies to augment aid already pre-positioned at Interim President Guaido’s first international humanitarian assistance center. Working in close coordination with the Government of Colombia and President Guaido’s representatives, this assistance will address the greatest needs for the most vulnerable populations in Venezuela. This humanitarian mission underscores the United States’ firm commitment and readiness to respond to the man-made political, economic, and humanitarian crisis in Venezuela. This humanitarian assistance must be allowed to enter Venezuela to reach people in need. Principal Deputy Assistant Secretary of State for Western Hemisphere Affairs Julie Chung will represent the U.S. Department of State.last_img read more

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AG-elect makes appointments

first_img AG-elect makes appointments January 1, 2003 Regular News AG-elect makes appointmentscenter_img Attorney General-elect Charlie Crist recently announced the first appointments to the team that will manage the operations of the Attorney General’s Office and the Department of Legal Affairs.In addition to the appointment of new managers, some current staff members were re-appointed.“I am excited by the quality of individuals who are willing to serve the public,” Crist said. “We are assembling an experienced, diverse team of talented leaders who aggressively will represent the interests of our clients — the people of Florida.”The appointments include: • George S. LeMieux, deputy attorney general and chief of staff. • Melinda M. Miguel, inspector general. • Allison K. Bethel, re-appointed director of civil rights. • JoAnn Carrin, director of communications. • Patricia R. Gleason re-appointed general counsel specializing in Florida’s Government-in-the-Sunshine Law. • Jerry L. McDaniel, responsible for areas including administrative services and information systems. • Kent J. Perez, re-appointed chief cabinet aide. • Betsy Seidel, senior executive assistant to the AG. • Robert J. Sparks, director of External Affairs. • Carolyn Snurkowski, re-appointed director of Criminal Appeals and Capital Collateral.last_img read more

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How to manage your financial stress

first_img 144SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Tyler Atwell Web: www.cuinsight.com Details Focus on the positiveIf you’re in debt, it’s a lot easier to focus on the negative, than the positive. But staying positive can help you remain calm and clear your head. List out the positive aspects of your money management skills so that you can clearly recognize your financial strengths. You may be able to expand on those strengths to provide some solutions to your problems.Look back at your budgetGo over your bills and expenditures with a fine tooth comb. There are always things that you can cut back on so try to reduce any expenses that you can and put that money to better use. Setting up an emergency fund, paying off debts, and putting money towards retirement are all good options.Stop comparing yourself to othersIt is human nature to feel jealousy when you feel like you’re missing out. In fact, most salesman use that to their advantage when trying to sell you something. Avoid the fear of losing out by not comparing yourself to those around you. You don’t know their financial status, they may have material wealth, but could still be worse off than you.Meet with a professionalIn most cases, stress comes from the unknown. If you don’t understand your finances that can be stressful, but it will only get worse if you don’t ask for help. Before things get out of hand seek someone who deals with similar situations every day. They may inform you that you are in better shape than you thought.Embrace that concernYou shouldn’t be worrying about money all the time, but a bit of worry can help you stay aware and keep your spending in line and your savings on track.last_img read more

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Hey bankers: Open your eyes!

first_imgCUNA recently announced that they intend to raise $100 million to fund and maintain a research-driven credit union awareness campaign initially dubbed, “Open Your Eyes to a Credit Union.”I say, “Bravo!”This couldn’t come at a better time as bankers, through their associations, are ramping up their anti-credit union rhetoric focusing on the credit union tax exempt status. Apparently, their recent legislative defeats in Washington and Iowa have left them feeling irrelevant with their member banks. So, they’re now turning to making noise with the media so they can project to their members that, even though they’re losing on the policy front, they really are trying to beat down credit unions.  Wait … haven’t we seen this tactic before?In fact, in June of 2004, Michele Heler wrote an excellent opinion piece in the American Banker publication titled, “A Battle Banks Can’t Win But Keep Fighting” in which she called it the “dirty little secret” of bank lobbying. That is, that their credit union bashing is a waste of time and that fighting the credit union tax exemption is a battle that bankers know they can’t win but know they must fight.In a recent Wall Street Journal (WSJ) opinion piece on August 15, Florida Bankers Association CEO Alex Sanchez opined that “Credit Unions Shouldn’t Get a Free Ride.” It would seem the author lacks a bit of credibility on this subject given his title, but it his opinion piece is just the latest example of bankers taking to the airwaves now that they have again lost the policy battle in the aftermath of the recent significant tax reform package passed by Congress and signed into law by the president.Perhaps the bankers should “Open their Eyes” to the realities of why credit unions are growing so fast and getting so large. It’s because people like credit unions more than they like banks. The tax status isn’t the bankers’ biggest problem. Their image and level of service are the real culprit. And I seriously doubt that the public, which includes the WSJ readership, will be sympathetic to the behemoth banking industry’s call for the taxation and destruction of credit unions. Tax policy is tied to corporate structure, not services or marketing tactics. Lawmakers understand this. That is why some 2,500 banking institutions with fewer than 100 shareholders essentially pay no taxes because they have opted for the Sub-S tax structure. This structure eliminates the double taxation of a C-Corp by passing earnings on to individual shareholders to be taxed at personal tax rates.Bank lobbyists successfully lobbied for this structure option in 1996 even as they were fighting against the credit union tax exemption and seeking to limit access to credit unions through the federal lawsuit against the NCUA. The infamous H.R. 1151 Credit Union Membership Access Act overturned a Supreme Court decision that severely limited access to credit unions. That legal action was of course initiated by the banking industry and Congress saw fit to correct the problem because lawmakers on both sides of the aisle understand that the public needs credit unions.Federal and state lawmakers in Washington and in state capitals have opened their eyes to the benefits of credit unions time and time again. They realize that any foregone federal tax revenues are more than offset by the financial benefits to middle class households and small businesses in our economy. This is especially true for those consumers and small businesses who are financially challenged and need access to fairly priced and trusted financial services. It’s good tax policy — period.  And as we always say, if banks think the playing field isn’t level, they can give up their C-Corp stock structure, their executive stock ownership and insider enrichment, and opt instead for the credit union model where earnings cannot be distributed to outside shareholders. The benefits of the banks’ stock structure flow right back to the boardroom and the corner executive offices. Of course, bankers will never “level their playing field” by opting for the credit union tax-exempt structure for that one reason.So, bankers: “Open Your Eyes” to why credit unions exist and why consumers and small businesses are joining credit unions in record numbers: It’s because they love credit unions and trust them more than they do banks.The “Get a Mac” campaign was a television advertising campaign created for Apple by the company’s advertising agency, TBWA. It ran from 2006 to 2009. That campaign reminds me of the problem faced by banks today. Credit unions are just cooler and more attractive than banks. I always hear people say that they love their credit union. When is the last time that you’ve heard someone say that about their bank?In the case of the Mac, many people just like the functionality and user-friendliness better. Look at how Apple has done the same with the iPod, iPhone, iPad, iTunes and so many other products. Bankers could learn from this. Improve your products and services and stop carping about your competition and their tax status.The “Get a Mac” advertisements in the campaign became easily recognizable because each ad followed a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduced himself as a Mac (“Hello, I’m a Mac.”), while a man in a more formal suit-and-tie combination introduced himself as a Windows personal computer (“And I’m a PC.”).The two then acted out a brief vignette, in which the capabilities and attributes of Mac and PC were compared, with PC — characterized as formal and somewhat polite, though uninteresting and overly concerned with work—often being frustrated by the more laid-back Mac’s abilities. The ads were playful and funny, but also aggressively competitive. However, they managed not only to make Apple the good guy—the kindhearted Mac was always telling sad sack PC not to be so hard on himself—but also got people to pay attention and care about the boring part of computing. Security, viruses, rebooting and even syntax errors became watercooler conversations.That good-natured humor, along with the fact that competitive ads were easier if you’re the “little guy,” worked to Apple’s advantage. It galvanized Mac loyalists with pride and inspired the PC user to take action in regard to their PC woes. Back then, Apple was the David swatting at the Goliath PC industry. Of course, Apple’s good fortunes since then have become legendary.There are amazing parallels that can be drawn in the credit union vs. bank messaging that we’re in the midst of as bankers once again ramp up their public relations campaigns against credit unions. I hope our industry exploits these differences with a well-coordinated “Open Your Eyes” campaign led by CUNA and state leagues.Credit unions are the little guys taking on the Goliath banking industry. Our growing number of billion- dollar credit unions referenced in the WSJ opinion piece are taking on the growing number of trillion-dollar banks and they’re doing it along with much smaller credit unions who are better liked and more trustworthy than the bank competition. Today there are 5 U.S. banks with over 1 trillion dollars in assets. That number is essentially the total assets of all U.S. credit unions. And Chase has nearly 3 trillion in assets or three times the size of the entire credit union industry.The CUNA “Open Your Eyes” campaign will help contrast credit unions in ways very similar to the Mac vs. PC ads that ran some ten years ago with such great success. And hopefully the research-based campaign and creative will spawn scores of state and local campaigns where the funding and advertising spend are all local. This will assure buy-in by credit unions and a greater likelihood of long-term funding success.In my opinion, state and national credit union associations have four fundamental roles: Advocacy, awareness, solutions (including education) and compliance. Of course, at the very core, associations exist to help credit unions do things together that they can’t do as effectively on their own. So, of course lobbying and promoting the industry should be at the top of the list. But the fact is, those two roles are intertwined because advocacy is a lot easier if those being lobbied understand the credit union difference.CUNA and its state league partners are collaborating on how best to execute this bold vision. Led by CUNA’s chief strategic communication officer, Douglas Kiker, this campaign will surely be a success. He is a great thinker and collaborator as he works with different constituencies in the industry to formulate vision and strategy by listening to all, processing input and then pivoting to the best execution plan.Throughout my 30-year career as a state credit union association leader in Utah, Washington State and Michigan, I have always made cooperative awareness campaigns a pillar of our state league efforts with varying levels of success. In Michigan, for decades now, our credit unions have supported a multi-million-dollar campaign called CU Link  that currently uses the theme, “There’s Real Strength in Our Numbers.” We’re in the process of seeing how we can align this state campaign with the CUNA “Open Your Eyes” messaging beginning next year.There are a few important principles that I have learned again and again as my teams, and more importantly, our credit unions, have planned and executed these awareness campaigns. I suggest the following five principles that I believe CUNA and credit unions should consider:1. Research: Make the campaign messaging and success metrics research-driven. CUNA has done this and so have we in Michigan, in coordination with CUNA. Consumer perceptions vary from market to market and these differences need to be considered. In Michigan, perceptions of membership eligibility are already strong and positive. But our market does share the research-driven myths that credit unions are not as convenient or mobile-enabled. 2. Stay Local: In addition to the need for local messaging differences, a cooperative awareness campaign will be well-funded and sustainable if credit unions know that the ads will show up in their media markets. A successful campaign should assure that fundraising and spend are localized but by employing contemporary media mix strategies. Digital online advertising, social media and music streaming ads can all be localized just as with cable, radio, billboard and other traditional media. Incentives for tie-ins to credit unions’ own advertising can also be accomplished in order to leverage the cooperative campaign through individual credit union advertising.3. Message Properly: Changing the master theme every few years is okay but it should allow for important sub-themes. “Open your Eyes” is a great theme today and it may endure for a number of years. But when it changes in a few years, it’s the research-based sub messages that really matter. Convenience, mobility, alignment with life decisions, trust, and value are just a few examples of why people should “Open their Eyes” to a credit union. 4. Know the Audience(s): Realize that the target audiences include   existing members, credit union leaders and policymakers, not just potential members. This ties directly to broader advocacy efforts. Awareness is directly linked to advocacy for associations. When lawmakers and staffers and community leaders hear and see our ads, it will help them understand that the credit union difference and tax status benefits their constituents and needs to be preserved.Similarly, share of wallet with existing members is enhanced through cooperative advertising. Savvy credit union marketers know that expanding the relationship and service usage with existing members is easier and more important than onboarding new members.And like it or not, if credit union leaders and staff don’t see and hear the ads in their markets and on their computer screens, they will be less likely to continue funding the campaign.5. Keep it Voluntary: Resist the temptation to make participation mandatory through dues assessments. Many state campaigns have failed by making participation mandatory, especially when tough economic times return.  A good cooperative campaign can stand on its own merits. And like with all cooperative endeavors, whether PAC giving or grassroots lobbying, not all credit unions or state leagues have to participate to make the awareness campaign a success.Success is defined by incremental gains, market by market, year over year. That is how it always works in our credit union industry. Great ideas spread and success grows. If the value proposition and execution are right, credit unions will engage and drive success voluntarily.  A hallmark of our movement is cooperation through united association efforts.CU Solutions Group is a national CUSO that provides services to credit unions in areas of technology, marketing and HR performance solutions. Specific to marketing, CUSG works with a progressive marketing company named Focus IQ to assist credit unions with their marketing and branding.In Michigan, the Michigan Credit Union League’s CU Link Awareness campaign is driven by Focus IQ in cooperation with CUSG. They help with the research, creative and media buy execution as well as integration campaigns with individual credit unions. They understand the five principles above and have helped the Michigan credit union community achieve success metrics like 51 percent population penetration and a market share of consumer household deposits of almost 20 percent. Most important, when we poll Michigan consumers, they are twice as likely as bank customers to say that they would refer their credit union to a friend or family member. Likewise, they are roughly twice as likely as bank customers to say they trust the credit union is looking out for their financial wellbeing. That’s incredibly powerful data and it is in part driven by Michigan’s multi-decade, well-funded and sustainable cooperative awareness campaign.As the war of words ramps up yet again between banks and credit unions, our credit union community needs to support the CUNA vision for helping everyone to open their eyes to credit unions. This means not just the credit union value proposition, but also the reasons for the credit union tax-exempt status.  And the public messaging helps strengthen our lobbying communication strategies. Sadly, the bankers will continue to fight a battle that they can’t win, to eliminate the credit union tax exempt status. But this will only be true if we, as advocates for the credit union model, support the right mix of lobbying and communication strategies so that what is right for people and our economy can triumph over the self-serving money interests of the banking industry.<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>&lt;/ifra 54SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Dave Adams Dave Adams is  President / Chief Executive Officer of CU Solutions Group. The  CUSG office is located in Livonia, Michigan.Mr. Adams joined the Michigan Credit Union League in August of … Web: www.CUSolutionsGroup.com Detailslast_img read more

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