if you have the resources, have the strength and determination of the company, then you can locate the most popular keywords, unless you are all the things are done in Shanghai dragon industry, then you locate the key words of "Shanghai dragon" is meaningless.
webmaster tools or by other means can learn a lot of keywords of their industry, will understand that before I do not think the Shanghai dragon optimization keywords, there are user search keywords.
as the keyword of the website, I chose the "Shanghai dragon training" and "Shanghai dragon optimization" two words, so you can ensure enough search volume keywords and optimization to the site can get enough weight, if I want to do is new, personal website search volume up, the most intense competition "Shanghai Dragon", it is not realistic practice.
on the choice of keywords, you no matter which strategy is used to locate the key words, my core keywords in general in the three words, not more than, that is the best. Keywords my site is mainly around the three core to optimize, so that the weight of the website is more concentrated, let me more high ranking, can chew. We all know.
I can set up a website is limited, I think dozens of keywords can ordinary enterprise website as long as the choice of more search, so I faced dozens of key words will select the three words as the core words, so I have chosen several strategies to choose.
I choose their core keywords, don’t just care about the search volume and intensity of competition, more important is to optimize the keywords I and my product or service.
for the general small and medium-sized enterprise website or personal website, my core keywords is the best search volume is the highest, but the most competitive index is not great words, it helps me to improve the website weight.