is known to want to start a successful business shop, in addition to the election of the industry projects, in terms of considerable factors, should also focus on the location of the store. So how to choose the right shop to shop the right address? Investors can refer to the following aspects of the use:
first, the location of the store shop rent high and low with the customer and the customer has a very close relationship with the customer, the passenger flow must be consistent with the brand to the target customer base.
second, store location to understand, the price is not a problem, not because of the price and give up the market research. We want to half kilometers and we find development in the shop at the beginning of the table for commercial investigation related to the opponent, from the area, location, traffic to sales, goods are compared, to obtain accurate data, rent a shop is not gambling, but the scientific calculation. So how should we calculate
store location should first pay attention to a few basic concepts: the first is the passenger flow per unit time through the shop door: the number of customers; the second is: the number of customers into the store into the store for customers in front of the shop and after the proportion of third; turnover rate: the number of stores reached customers accounted for. The proportion of the number of customers shop; fourth is the price: refers to the average time a customer to buy goods.
in negotiations with the shop, first of all, there are more than 7 days time statistics of traffic and into the shop rate, and then in accordance with the formula (the flow of X into the shop rate = the number of stores) to calculate the number of stores. Into the store number x turnover rate (estimated average) = the number of transactions, turnover rate refers to the staff is to look at the customer’s bag, the final calculation of the amount of consumption per customer, this information will be able to calculate the average value of a customer transaction.
shop location if there is no traffic, into the shop rate, turnover rate of these indicators and the number of rental shops, it is equal to participate in a gambling. But if there is a professional technology, through the calculation formula, the rent is also expensive to rent.
in the people’s entrepreneurial boom, although more and more people through their own business embarked on the road to prosperity, but there are many cases of failure. Sum up experience, the most important factor is the location of the shop. So for investors in determining the entrepreneurial shop must do a market survey on the correct choice of shop is very important.