before we talk about innovation, we need to know what real innovation is. Whether entrepreneurs, we must understand the difference between innovation and pseudo innovation. Explore the real needs of the market, in line with future trends in the development of the spirit of innovation, entrepreneurship and innovation on track.
"innovation is to create value. No value, no innovation, so simple." Innovation Observer blogger, Eugene , a leading American innovation management consultant, says Ivanov. In Ivanov’s view, some big companies only put innovation into practice when they are in trouble, precisely because they do not see the relationship between the two.
the following 5 questions may help you more clearly whether the know own company in pseudo innovation trap.